Should I cut the brown tips off my aloe plant?

Brown, dry leaf tips on an aloe plant are normal and not necessarily a cause for concern. You can use clean scissors to trim off any dry, cracked tips to improve the plant's appearance.

Why is my aloe vera plant turning brown and soft?

Soft, mushy, and browning leaves on an aloe vera plant are telltale signs of overwatering or root rot. Reduce watering frequency and allow the soil to fully dry out between waterings. Remove any mushy, rotten leaves.

What does aloe rot look like?

Aloe rot typically appears as soft, mushy, discolored leaves that turn brown or black. The leaves may also smell foul when the plant is severely overwatered and rotting from the roots.

How to tell when aloe needs water?

One of the clearest signs your aloe vera needs water is when its plump leaves start to wrinkle, shrivel and become thinner. Smooth, plump leaves indicate the plant is adequately hydrated.

Is Epsom salt good for aloe vera plants?

Epsom salt can be beneficial for aloe vera plants when used sparingly. The magnesium and sulfur help promote lush, green growth and can aid with seed germination. However, too much can build up salt levels and damage the plant.

The Role of Plants in Customer Retention: Why Your Business Needs a Green Makeover

Sep 14

Written By goodroots collective

Did you know that the ambiance of your business can influence whether customers return? In today's competitive market, every detail matters, and a green makeover might be just what your business needs to stand out.

The physical environment of a business plays a pivotal role in shaping customer experiences and influencing their decision to return. Research shows that well-designed spaces with natural elements, such as plants, can significantly enhance customer satisfaction. A study published in the Journal of Environmental Psychology found that incorporating greenery into business environments not only improves mood and perceived air quality but also increases the likelihood of repeat visits . Plants create a welcoming and memorable atmosphere that sets the tone for a positive customer experience, making them more likely to return and recommend the business to others. By integrating plants into your space, you can elevate your ambiance and foster stronger customer loyalty.

Why Plants Matter: The Psychology Behind Green Spaces

Greenery plays a powerful role in shaping the ambiance of a space, offering several benefits that enhance customer experience. Studies show that plants in commercial settings can boost mood, reduce stress, and create a calming environment. Research from the Journal of Physiological Anthropology reveals that simply being around indoor plants can lower stress levels and promote relaxation.

This calming effect encourages customers to stay longer, which increases the chances of additional purchases and builds a stronger emotional connection to your business. In retail spaces, customers tend to spend more time and money in environments that feel welcoming and comfortable. Similarly, in cafes or salons, a green, tranquil atmosphere leads to higher customer satisfaction and repeat visits. By adding plants to your space, you create a soothing, inviting environment that keeps customers coming back, boosting loyalty and retention.

Case Study 1: The Effect of Plants in Office Spaces

A study conducted by the University of Exeter found that introducing plants into office spaces can increase employee productivity by 15%. The research highlighted that employees working in environments with plants reported feeling more engaged, satisfied, and less stressed compared to those in spaces without greenery. This demonstrates how plants not only improve mood but also contribute to a more positive and productive environment, which can be applied to customer-facing businesses as well.

Case Study 2: Retail Environments and Customer Behavior

A study published in The International Journal of Retail & Distribution Management explored the impact of plants in retail environments. The findings revealed that customers perceived stores with plants as more inviting and pleasant, leading to longer visits and increased spending. The study also noted that greenery in retail settings can enhance the overall shopping experience, making customers more likely to return.

Plants as Brand Ambassadors: Making Your Business Memorable

Beyond their functional benefits, plants can become a signature part of your brand’s identity. Unique greenery or striking plant installations can serve as conversation starters, giving customers something to talk about and remember long after they leave. Eye-catching plants can even create “Instagrammable” moments, encouraging customers to share their experience on social media, which helps you attract new visitors organically. In a world where customers value experiences and aesthetics, your business’s greenery can make a lasting impression.

Plants can also communicate your brand’s values. If sustainability, wellness, or nature is a core aspect of your brand, using plants in your design reinforces this message. When customers walk into a business that visually represents its values, it deepens their connection to the brand, increasing loyalty.

Cost-Effective Ways to Green Your Business

For many business owners, the thought of redesigning their space with plants can seem overwhelming or expensive. However, incorporating greenery doesn’t have to be a large investment. Starting small with low-maintenance plants like succulents, ferns, or potted plants can make a noticeable difference without breaking the bank. Vertical gardens or moss walls can also be a stunning yet cost-effective solution for adding greenery to your business.

Additionally, businesses can outsource the design and maintenance of plantscapes to companies like Goodroots, which specialize in creating customized, low-maintenance plant solutions. Services like these ensure that your plants not only look good but stay healthy, taking the burden off you or your staff.

Elevate Your Ambiance, Elevate Your Business

Incorporating plants into your business is more than just a design choice—it’s a strategic move that can enhance customer retention and satisfaction. Greenery not only improves the visual appeal of your space but also positively impacts mood, reduces stress, and creates a welcoming atmosphere that customers want to return to.

Whether you run a retail store, café, office, or service-based business, a green makeover can set you apart in a competitive market. By investing in plants, you elevate your space and build stronger, lasting relationships with your customers. The result? A business environment that’s not only beautiful but memorable—and one that keeps customers coming back for more.

goodroots collective